Episode 11 - Stop Buying Stuff: How Shiny Object Syndrome is Costing Your Cake Business

Cheryl covers why the urge to buy new tools and equipment is so strong for cake makers, and why acting on it too early works against you. She shares her own experience of buying things she barely used, explains what you actually need when you are starting out, and gives you a simple way to decide whether a purchase is worth making right now.

The episode also connects equipment spending back to pricing. When your pricing is structured to generate profit, that profit becomes the fund you draw from for future investment. It is a cycle that builds a business sustainably rather than one you keep propping up with personal money.

If you need a hand working out your cake prices; If you are struggling pricing your cakes download the Free Cake Pricing calculator - https://bit.ly/Cakepricingcalculator

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