From Coca-Cola to Toilet Brushes: Redefining Marketing Strategy with Mats Georgson

Is your marketing department stuck in a communications factory? In this episode, Kiran Kapur is joined by marketing strategist and CEO advisor Mats Georgson to debunk the myth that marketing is simply promotion and advertising.

The discussion explores lessons from the famous circus analogy, Coca-Cola's masterclass in growing demand, and the realities of pricing through the lens of a toilet brush!