Ep 108 What I've Learned From Coaches Who Quit (and Coaches Who Made It)

What separates coaches who build sustainable businesses from those who don't?

After working with over 75 coaches in the BBB — plus countless others over the years — I've noticed real patterns. Not motivational platitudes. Actual differences in how coaches approach this work.

In this episode, I'm sharing what I've observed in the coaches who made it, and what I've seen in the ones who quit. Some of it might be hard to hear, but I'd rather be honest with you than sell you a fantasy.

In this episode, I cover:

Why realism is a competitive advantage in this industry

The 7 things I've noticed in coaches who succeed

Why business or professional background helps (and what to do if you don't have it)

The importance of having a financial plan for the business-building stage

Why the coaches who make it are willing to have hard conversations

What "close to the money" means and why it matters

The trap of over-investing in certifications

Why community is strategic, not just nice to have