TENNIS, REINVENTED: HOW INTENNSE IS CHANGING THE GAME || MARCEL0 FERREIRA & OLIVER BELL || EPISODE 088

<p>INTENNSE Tennis: Inside the League with Marcelo Ferreira and Oliver Bell</p><p>In this interview, I sit down with two leaders behind INTENNSE, the fast-growing professional tennis league redefining how the sport is played and watched.</p><p>Marcelo Ferreira is the Head Coach of Team Atlanta and the Director of the High-Performance Tennis Academy at Windy Hill Athletic Club.</p><p>Oliver Bell is the Chief Financial Officer of INTENNSE, overseeing the league's finance, legal, HR and operations.</p><p>What is INTENNSE?<br>INTENNSE is a co-ed, team-based pro tennis league built for speed. Matches are played in 10-minute "BOLTs" with a running clock, simple point-based scoring, and live substitutions. A full team matchup (an "ARC") combines men's, women's and mixed singles and doubles.</p><p>In this interview, we cover:</p><p>• How INTENNSE started and the vision behind it<br>• Where the league stands today<br>• The direction it's heading and what's next<br>• Why Atlanta's tennis community made it the ideal home for the league<br>• How the player draft works<br>• How the game is played, including the format and rules</p><p>Chapters<br>00:00 The Problem with Professional Tennis<br>02:19 How Intense Tennis Started<br>08:36 The Fast-Paced Match Format<br>10:53 Expanding Beyond Atlanta<br>13:26 The Business of a 90-Minute Match<br>16:11 Vetting Players for Personality<br>19:07 Player Salaries and Contracts<br>26:13 Building a Grassroots Movement<br>29:57 The Revenue Model and Sponsors<br>33:40 Equal Pay Across Genders<br>39:19 Choosing New Cities for Expansion<br>44:40 Recruiting and NCAA Rules<br>48:54 The Role of Pulse Partners<br>51:25 What Could Kill the League?<br>57:17 What Winning Means to Us</p>