MOTA - A Resource Hub for Hereditary Cancer Previvors and Survivors with Randi Eichenbaum

Call from Friday September 18th, 2026 featuring Randi Eichenbaum.

"I'm BRCA2+, which means I'm high-risk for certain cancers. I lost my mom to ovarian cancer, and I later had breast cancer myself. So I didn't come to hereditary cancer risk as an entrepreneur looking for a market. I came to it as a patient lost in it, and eventually realized my product brain and my personal story were pointing to the same missing thing."

MOTA (mota.care) is a digital companion designed to help women with BRCA mutations navigate their care journey. They provide personalized roadmaps based on National Comprehensive Cancer Network (NCCN) guidelines, connect people with vetted specialists, and offer a supportive community of others on similar journeys.