Tim Jarvis: The ACDC Funnel and the Science of Video ROI

In this episode, Mike Kepka kicks off an educational mini-series with his data analytics and video tracking partner, Tim Jarvis —founder of Film and Content— to demystify why most video marketing fails to see a return on investment. Together, they break down the ACDC Funnel (Awareness, Consideration, Decision), a strategy designed to guide viewers through a meaningful buyer's journey rather than just crossing your fingers for a viral hit. Tim shares how he helped one nonprofit turn an organic video into a campaign that raised tens of millions of pounds by leveraging retargeting and data-driven optimization. They discuss moving past "vanity metrics," the role of AI in analyzing transcripts for creative direction, and why focusing on the "end goal" is the only way to ensure your video content is an asset, not an expense.

🔗 Connect with Mike:

🌎 kepkahouse.com

💼 linkedin.com/in/mike-kepka-91721751

📸 instagram.com/kepka

🔗 Connect with Tim Jarvis:

🌎 filmandcontent.com

💼 https://www.linkedin.com/in/timjarvisonline/

💬 Are you still tracking "views" as your main metric for success? Drop a comment below and let’s talk about real ROI!📢 Don't forget to LIKE & FOLLOW to stay updated on future episodes of The Curious Creative!

#VideoStrategy #ROI #DigitalMarketing #ContentStrategy #ACDCFunnel #VideoMarketing #DataAnalytics