The Customer Success Pro Podcast

← The Customer Success Pro Podcast15 jul · 38 min

Revenue Storytelling For Every Post Sale Role

Revenue Storytelling For Every Post Sale Role15 jul38 min

<p><strong>Book a team workshop: </strong><a href="https://bit.ly/4egTU9D " target="_blank" rel="ugc noopener noreferrer"><strong>https://bit.ly/4egTU9D </strong></a></p><p><br></p><p>Anika Zubair discusses how customer success teams can better articulate their value to drive revenue, avoid being seen as a cost center, and climb the revenue proof ladder through effective storytelling and metrics.</p><p>Chapters</p><p>00:00 Introduction</p><p>02:19 The receipts era and the importance of proof in SaaS</p><p>03:47 AI&#39;s impact on CS activities and the value of storytelling</p><p>05:14 The importance of storytelling to articulate CS value</p><p>06:08 The problem with reporting activity </p><p>07:27 How to connect work to revenue</p><p>19:36 The four levels of the proof </p><p>34:27 The key to recognition</p><p>36:16 Weekly challenge</p><p><br></p><p><strong>Connect with Anika Zubair: </strong></p><p>Website: <a href="https://thecustomersuccesspro.com/" target="_blank" rel="ugc noopener noreferrer">https://thecustomersuccesspro.com/</a></p><p>LinkedIn: <a href=" https://www.linkedin.com/in/anikazubair/" target="_blank" rel="ugc noopener noreferrer"> https://www.linkedin.com/in/anikazubair/</a></p><p>RevUP Academy™: <a href="https://thecustomersuccesspro.com/revup" target="_blank" rel="ugc noopener noreferrer">https://thecustomersuccesspro.com/revup</a></p><p><br></p><p>Book Anika as a speaker at your next team event: <a href="https://www.thecustomersuccesspro.com/team-event" target="_blank" rel="ugc noopener noreferrer">https://www.thecustomersuccesspro.com/team-event</a></p><p><br></p><p>Want to be my next podcast guest apply here: <a href="https://www.thecustomersuccesspro.com/podcast-guest" target="_blank" rel="ugc noopener noreferrer">https://www.thecustomersuccesspro.com/podcast-guest</a></p><p><br></p><p>Download my freebies:<a href="https://thecustomersuccesspro.com/resources" target="_blank" rel="ugc noopener noreferrer">https://thecustomersuccesspro.com/resources</a></p>