What 10,000 Interviews Teach About Authority

George Wright III interviews Jerome Knyszewski, founder and CEO of Authority Magazines, about how he built Valiant CEO from an online marketing and reputation need: entrepreneurs struggled to get credible legacy-media features, so he created an open-door WordPress-based publication that has done 10,000 interviews in about four years and never charges to publish. Audience demand and niche fit drove expansion into a network of about a dozen publications.

00:00 Third Party Validation

03:38 Control The Narrative

10:00 Social Proof Explained

15:28 Why The Covers Stand Out

18:28 FAQ And Should Ask Questions

21:27 Most Founders Lack Messaging

26:49 Free Publishing Paid Priority

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George Wright III

“It’s Never Too Late to Start Living the Life You Were Meant to Live”

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