#1158 - Does your message do THIS?

<p>Your buyer liked your pitch. Then they tried to explain it to their boss and it fell apart.</p><p><br></p><p>𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘆𝗼𝘂&#39;𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: why your message changes every time it gets passed on, how one simple idea made a buyer reach for his pen, and how catchphrases and taglines help your message travel.</p><p><br></p><p>Most B2B deals involve more than one person. So your message doesn&#39;t just need to make sense in the room. It needs to survive being retold by someone who isn&#39;t you. Every time it gets passed on, a bit more gets lost.</p><p><br></p><p>James shares a story from a client in the office design space. One simple idea, five uses for an office, made a buyer stop and say &quot;let me write that down.&quot; That meeting led to another. James explains why ideas that make plain sense get remembered, repeated and shared, and how short sayings help you control how your message moves.</p><p><br></p><p>𝗧𝗼𝗽𝗶𝗰𝘀 𝗖𝗼𝘃𝗲𝗿𝗲𝗱</p><p>Sales messaging</p><p>How to make your message memorable</p><p>Sticky messaging</p><p>Catchphrases and taglines in sales</p><p>Word of mouth in B2B sales</p><p>Selling to multiple decision makers</p><p>Buyer psychology</p><p>Simple sales frameworks</p><p>Making your pitch easy to repeat</p><p>B2B sales tips</p><p><br></p><p>This is episode 1158 of the Daily Sales Message podcast.</p><p>Hit follow so you never miss an episode.</p><p>.</p><p>𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗝𝗮𝗺𝗲𝘀</p><p>LinkedIn → https://www.linkedin.com/in/jamesnewelluk/</p><p>.</p><p>📩 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗲 𝗗𝗮𝗶𝗹𝘆 𝗦𝗮𝗹𝗲𝘀 𝗠𝗲𝘀𝘀𝗮𝗴𝗲</p><p>Daily practical sales tips covering sales messaging, sales psychology, B2B selling and conversion improvement.</p><p>Most deals are lost in explanation, not negotiation.</p><p>.</p><p>𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 (𝘀𝘁𝗲𝗽-𝗯𝘆-𝘀𝘁𝗲𝗽)</p><p>https://www.practicalsalestraining.com</p><p>.</p><p>𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴</p><p>https://www.clearsalesmessage.com</p><p>.</p><p>Clear Sales Message™ helps companies communicate their value clearly so buyers understand faster and buy with confidence.</p>