The Dealer Playbook

← The Dealer Playbook25 ago · 25 min

“Put This To Work” - The Secret Weapon Your Competitors Don’t Know About | Michael Cirillo, CEO at FlexDealer

“Put This To Work” - The Secret Weapon Your Competitors Don’t Know About | Michael Cirillo, CEO at FlexDealer25 ago25 min

<p>Most dealerships want more visibility.</p><p>The interesting question is whether they’re fully using the visibility they already have.</p><p>In <strong>this episode</strong>, Michael Cirillo breaks down an overlooked opportunity inside Google Business Profile and how dealerships can use it to get in front of more high-intent local car shoppers.</p><p>Google Business Profile is already helping shoppers find the store, read reviews, visit the website, call, get directions, and make purchase decisions. Michael’s point is simple: if shoppers are already moving through that channel, there are practical ways to make the experience work harder for the dealership.</p><p>Michael uses Strosnider Chevrolet as a real-world example and walks through a simple execution anyone at the store can understand.</p><p>The practical takeaway is straightforward:</p><p><strong>Before adding another tool, another platform, or another process, make sure you’re getting everything you can from what your dealership already has.</strong></p><p><strong>Timestamps</strong></p><p>(00:00) Coming Up</p><p>(00:53) Flex Dealer Plug</p><p>(04:42) Napoleon Quote</p><p>(05:17) Why GBP Wins</p><p>(09:09) Social Reality Check</p><p>(13:22) Reviews Matter</p><p>(14:28) Updates Section Hack</p><p>(19:22) Repurpose Everywhere</p><p>(22:55) Do It Today</p><p>(23:44) Wrap Up</p><p>(24:20) Final Thanks</p>