“AI Can’t Find You” — Why AI Is Skipping Your Dealership Website | Wade Kerzie, Founder Kerzie AI

<p>This is one of those episodes where you&#39;ll want to pull up your own website halfway through.</p><p>Michael sits down with his neighbor, Wade of Kerzie.ai, to talk about why AI keeps skipping right past dealership websites. Wade&#39;s been tracking how fast search is shifting. A year ago, 6% of people were using ChatGPT to search. Now it&#39;s 45%. When one of those people asks ChatGPT to find them a vehicle, AI doesn&#39;t read your homepage. It looks for a page written specifically for it. If that page isn&#39;t there, it pieces together an answer from older information, and that&#39;s when your hours and your inventory come back wrong.</p><p>Wade walks through his front cover, back cover way of thinking about it, a simple test you can run on your site in under a minute, and how his team keeps a dealer&#39;s inventory current for AI every single day. If you&#39;re stuck on an OEM-mandated website platform, he&#39;s got good news for you there too.</p><p>Connect with Wade at Kerzie.ai. His calendar and email are both there.</p><p>Michael&#39;s takeaway: We spent twenty years learning how to get found by Google. This round is faster and cheaper to adapt to, but only for the dealers who actually do it.</p><p><strong>Timestamps</strong></p><p>(00:00) AI Findability Matters<br>(01:26) Podcast Sponsor Break<br>(02:52) AI Upside For Dealers<br>(05:15) Search Shift To ChatGPT<br>(09:46) Structure Beats Content<br>(11:26) Inventory Data For AI<br>(12:36) Author Your AI Profile<br>(20:18) Future Of Websites<br>(25:18) Human Value And Upskilling<br>(29:17) Wrap Up And Contact<br>(29:43) Final Outro</p>