How to Manage Stakeholder Expectations Around AI Search

AI search is changing discovery, but the playbook isn’t about finding a magic prompt, tag, or shortcut. Matt Slater, founder of Receipts, explains why AEO and GEO still depend on fundamentals: knowing who your brand is for, publishing clear first-party information, and building enough real-world credibility for third-party sources to corroborate what you say about yourself. For project professionals, that shift matters. Stakeholders may want immediate visibility in ChatGPT or Claude, but sust...