The Doing Business in Bentonville Podcast

← The Doing Business in Bentonville Podcast21 jul · 35 min

Ep. 156: Merchandising for AI: DBB Event Recap

Ep. 156: Merchandising for AI: DBB Event Recap21 jul35 min

Outdated product copy and legacy advertising strategies are a silent profit leak in today's retail ecosystem. AI agents and large language models are actively reshaping how shoppers discover products right now, and brands that rely on traditional keyword stuffing or generic bullet points are rapidly losing ground to agile competitors. To help you navigate this shift, we sit down with e-commerce veterans Amanda Wolf, CMO at Product Wind, and Toby Wily, CMO at Adfury, for a Doing Business in Be...