Ep. 160: Healthy Retail Dissatisfaction: Scaling Brands with Jack Link's

Rising input costs and shifting shopper habits are creating immediate margin pressure across the CPG landscape. With U.S. cattle herds sitting at 70-year lows and GLP-1 adoption altering dietary demand, suppliers must execute fast, precise pivots to stay relevant on retail shelves. Host Andy Wilson sits down with John Rhodes, Vice President of Sales at Jack Link's Protein Snacks, to break down how a market leader navigates scale, price points, and retailer relationships inside the Walmart eco...