How $72 in Press Releases Made Google Call This Man the King of AEO

E1164: It cost just $72 in press releases to get Google's AI Overview to call James Dooley the "King of AEO."

I break down how two cheap press releases created enough relevance and third-party confirmation for Google to repeat the claim directly inside an AI Overview.

The first press release cost $66 through an EIN Newswire package. The second cost $6 through AB Newswire. Both placed "King of AEO" in the locations that matter most for relevance: the headline, page title, URL slug, and opening sentence.

Google then cited those releases when answering the query "Who is the king of AEO?"

I break down:

- How $72 in press releases influenced a Google AI Overview

- The exact press releases Google cited

- How the phrase "King of AEO" appeared in the title, H1, URL slug, and first sentence

- How direct, unambiguous language matters when building entity associations

- How one $66 EIN Newswire press release became the first citation in the AI Overview

- How a $6 AB Newswire press release syndicated to USA Today became another supporting source

- Why repeating the same entity association across multiple sources creates consensus