The Real Reason I Left Dragons’ Den | Sara Davies

Sara Davies built the business that changed her life.

Then she had to fight to save it.

In this episode of The Entrepreneur Experiment, Sara tells the story of what happened when Crafter’s Companion, the company she founded from her bedroom, ran into serious trouble and ultimately entered administration.

She talks candidly about buying the business back, the brutal 18 months that followed, and what it feels like when the company that has defined so much of your life suddenly becomes the source of enormous pressure.

This is not simply a story about business recovery.

We talk about the decisions and warning signs that founders can miss when a company is growing, including the uncomfortable reality of doing around £20 million in revenue while struggling for cash.

Sara also opens up about stepping away from Dragons’ Den, the pressure of trying to be a founder, investor, television personality and mother at the same time, and reaching the point where she knew something had to change.

We explore ADHD, hyperfocus, motherhood, guilt, resilience, investing and the psychology that has allowed Sara to keep moving forward through some of the most difficult periods of her career.

In this conversation:

• What really happened inside Crafter’s Companion

• How a business can generate huge revenue and still run into cash problems

• Why Sara decided to buy her company back