Why Story Works: The Science Behind Memorable Brands | Dr. J.J. Peterson

Why do some brands get remembered while others get ignored? Dr. J.J. Peterson says the answer is in the story. In a world filled with more content, more marketing messages, and now more AI-generated communication than ever before, getting people to pay attention is harder than ever. But Dr. J.J. Peterson believes the answer isn't simply creating more content. It's understanding how the human brain responds to story and using that understanding to create messages people can connect with,...