The Books & Podcasts That Shaped My Business

In this episode of The Exceptional Business Podcast, Helen shares the top 10 books and podcasts that have had the biggest impact on how she’s built and scaled Exceptional Thinking.

Rather than theory for theory’s sake, each of these resources influenced real decisions — from pricing and positioning to systems, follow-up, leadership, and money mindset.

💡 Standout influences include:

🎯 Russ Ruffino – Clients on Demand

A shift from selling services to selling outcomes and results.

📈 Nigel Williams – Business Growth Central

Practical insight into running and scaling a business properly.

⚙️ Fabian Frederickson – The Fabian Show

Clear thinking around leverage, leadership, and stepping out of day-to-day ops.

🧭 Gino Wickman – Traction & Get a Grip

The foundation for structure, accountability, and EOS inside the business.

📲 Chris Dillon – No One Gives a Sht About Your Business*