The Numbers That Reveal Where Your Clinic Is Losing Money

Are you busy, overwhelmed, and still unsure why your clinic is not making more money? In this episode, we break down how to use your data to understand the full patient journey and identify exactly where your clinic is gaining momentum, losing patients, or leaving money on the table. We talk about how the right numbers show whether you have a marketing problem, a follow-up problem, a systems problem, or a profitability problem. Tune in to learn how to compare acquisition costs to patient value and use data to make smarter decisions that help you grow with more clarity and confidence.

In this episode, you will learn:

00:00 What numbers should you actually be tracking in your clinic?

04:00 How to calculate your cost per lead across different marketing channels.

05:45 What your lead-to-booked appointment rate says about your follow-up.

08:00 How to tell if you have a marketing, follow-up, or systems problem.

10:45 How to calculate your true cost to acquire a new patient.

14:30 What your patient visit average tells you about retention.

17:30 How to calculate lifetime value and compare it to acquisition costs.

19:00 What they learned from an ad campaign they thought was failing.

22:45 Why being busy doesn't always mean your clinic is profitable.

Resources + Links