#198 Live Marketing Q&A: Does sharing stories about my business on social media really work?

<p>Getting comfortable with being real (not fake) on social media is necessary for business success when you&#39;re a solopreneur. Choosing a focus or topic for your posts is the best starting point, and although this sounds simple, it is a HUGE challenge for most women in business. </p><p><br></p><p>In this episode Vera &amp; Lyndsie, Co-Founders at <a href="https://www.fempreneurs.ca/" target="_blank" rel="noopener noreferer">fempreneurs.ca</a>, share answers to the top two marketing questions from this past month in the Fempreneurs Community:</p><p><br></p><p>1. Does sharing stories about my life that relate to my business really work as a marketing strategy?</p><p><br></p><p>2. How do I kick my emotions out of the drivers seat of my business?</p><p><br></p><p>Hello and welcome if you&#39;re new to the Fempreneur Podcast. We’re Vera and Lyndsie. Our <a href="https://www.fempreneurs.ca/online-community">community</a> and <a href="https://www.fempreneurs.ca/online-community" target="_blank">coaching</a> makes it easier for you to follow your heart while avoiding common pitfalls like over-thinking and perfectionism. <em>We know from experience that having a team of supportive, like-minded women makes</em><em><strong> ALL THE DIFFERENCE.</strong></em></p><p><br></p><p><em><strong>Perhaps this sounds familiar…</strong></em><em>&quot;Ever since I started my business, I’ve been constantly second guessing myself.</em><br><em>My impatience has me jumping from idea to idea - never doing anything consistently long enough to know what works.</em><br><em>I have no one to bounce my ideas off of.</em><br><em>All my friends have jobs and think I’m nuts for not wanting a ‘steady paycheck’.</em><br><em>My mom keeps telling me to just go get a job.”</em></p><p><br></p><p><br></p><p><strong>We felt the same way, so we built the communities we needed.</strong></p><p><br></p><p>Everything we do and offer is so that no woman has to stay in the lonely solopreneur phase.</p><p><br>We found each other while following our hearts to empower women entrepreneurs. Then we became business partners. Here&#39;s the rest of the story...</p><p><br></p><p><em>“Lyndsie started the YYC Fempreneurs Community in 2019, which is how she met Vera, who ended up hiring Lyndsie to help her with her marketing strategy. Vera felt called to start a community of support for women solopreneurs, which eventually became the Fempreneurs Success Collective.</em><br><em>After getting to know each other for tw