Stop Guessing What Your Field Service Customers Value

<p><a href="https://www.linkedin.com/preload/?_bprMode=vanilla#" rel="ugc noopener noreferrer" target="_blank">The Field Engineer</a> meets <a href="https://www.linkedin.com/preload/?_bprMode=vanilla#" rel="ugc noopener noreferrer" target="_blank">Lisa Hellqvist</a> the Managing Director of <a href="https://www.linkedin.com/preload/?_bprMode=vanilla#" rel="ugc noopener noreferrer" target="_blank">Copperberg</a> and a member of <a href="https://www.linkedin.com/preload/?_bprMode=vanilla#" rel="ugc noopener noreferrer" target="_blank">The Field Engineer</a> community.</p><p>Copperberg create business platforms bringing together the manufacturing community in order to grow and build relationships globally.</p><p>Lisa discusses the future of field service engineering with <a href="https://www.linkedin.com/preload/?_bprMode=vanilla#" rel="ugc noopener noreferrer" target="_blank">Caroline Gregory</a> of The Field Engineer.</p><p><br /></p><p><strong>Women in Field Service Engineering</strong></p><p>We're constantly hearing from field service leaders that they would like more women in their team. </p><p>I know that you think that making the workplace more attractive could be part of the solution as it would attract more people overall to field service engineering. So, how can companies do this? What's your advice Lisa? </p><p>That is of course the million-dollar question and if I have the true answer, I will bottle it and sell it very expensively. But on the other hand, it is to me and you're saying something there that I really believe is true is that we say and I actually like that you asked if we want more women sometimes they even bump into the expression need which I think is who needs more women and why that's even another part of the discussion. But when we say want it's a terminology thing as well where I think okay but what can we do to make them want to choose us right or you know we have to ask ourselves that question but the question essentially is a broader question because if we don't have women applying for the job but we also see we have too few candidates overall applying for the job as a field service technician or an engineer. It either starts with the educational system not actually you know having enough people graduating with the right type of titles or we are not attractive enough as employers and then we have to ask ourselves okay what are we communicating when we're going into these recruitment processes'. </p><p>Copperberg recently publi