Alex Vaughan of FLWR Shop on Pivoting to Retail, Speaking Up & Building a Brand

Abby Chick sits down with Alex Vaughan, owner of FLWR Shop in Nashville, Tennessee, for a conversation that gets right to the heart of what Thorns & All is about: the real, unfiltered side of running a flower business.

Alex shares why she walked away from big-budget weddings and events to go all-in on retail — and how that pivot gave her back her weekends, her creative energy, and a customer base that aligns with her values. She's candid about what speaking up has cost her, how she grew FLWR Shop's social media without losing her voice, and the hiring philosophy that keeps her team strong: a love of beauty, attention to detail, and a willingness to wash buckets.

Plus: rebuilding after a tornado destroyed her first shop, the Nicole Kidman Practical Magic moment, and what's next — a farm, and a long-awaited step into education and consulting.

New episodes of Thorns & All, a Florist's Table series hosted by Abby Chick, are available wherever you get your podcasts.

Visit the link for show notes and video podcast:

https://www.mayesh.com/blog/thorns-and-all-alex-vaughan