Stop Buying Traffic, Start Buying Revenue

In this episode of The Fractional CFO Show, Adam Cooper is joined by Callum Lockwood (Re:signal) to explore how SEO and marketing decisions translate into real commercial outcomes. Too many businesses still measure success through traffic, rankings, and vanity metrics. But as Callum explains, those numbers don’t always lead to what actually matters, revenue growth, profitability, and cash flow. This conversation takes a more commercial and CFO-led view of SEO, reframing it as a long-term grow...