Episode 10 - Are you charging enough as a freelancer?

<p>Join us on the Free Spirits of L&amp;D podcast as we delve into the world of freelancing in learning and development.</p><p>In this episode, we chat with <a href="https://www.linkedin.com/in/jo-cook-52b36616/" target="_blank" rel="noopener noreferer">Jo Cook </a>— virtual classroom specialist, editor of <em>Training Journal</em>, and founder of Lightbulb Moment. </p><p>Jo shares her freelance origin story (yes, it involves a newspaper and some 90s tech), opens up about the realities of managing a chronic condition as a business owner, and explores the double life of freelancers through the lens of Superman.</p><p>We dig into her kryptonite (spoiler: it’s not public speaking), her freelance superpowers, and how she handles the business side of L&amp;D with honesty, humour, and a healthy dose of self-awareness. Jo also answers Tom McDowell’s question from the previous episode and poses a brilliant new challenge for our next guest.</p><p>And of course, Jo shares what she charges — and how those rates shift depending on the project, the client, and the hidden value beyond just the invoice.</p><p>Whether you’re just starting out or deep in the freelance trenches, this episode is packed with practical insights, reassurance, and a few superhero analogies you won’t forget.</p><p>Find Jo on <a href="https://www.linkedin.com/in/jo-cook-52b36616/" target="_blank" rel="noopener noreferer">LinkedIn</a> or visit her website at <a href="https://lightbulbmoment.info/" target="_blank" rel="noopener noreferer">https://lightbulbmoment.info/</a></p><p>Check out <em>Training Journal</em> at <a href="https://www.trainingjournal.com/" target="_blank" rel="noopener noreferer">https://www.trainingjournal.com</a></p>