How to Build Effective Product Loops in Claude Code, with Chief AI and Product Officer at JobNimbus, Tyler Folkman

Today’s episode

Most PMs have automated something with AI by now. A PRD review. A weekly status update. The problem is that every session starts from scratch.

Loops are what fix that. A skill that runs the same way forever is just a skill. A skill that takes the log of what happened and rewrites itself is a loop. Everyone keeps saying loops are the new prompts. Almost nobody shows you how to build one.

Tyler Folkman is Chief AI Officer and Head of Product at JobNimbus. In this episode he builds a loop live on screen. He runs a preflight check on his own podcast recording, spins up three prototype variants while answering questions, writes a decision skill from scratch, and closes the loop on camera.

He also covers the loops every PM should be running, the hooks that stop Claude from doing real damage, and the point where vibe PMing breaks.

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10 Key takeaways