Reality Check: Sales, Strategy & Standing Out in Branded Hotels

<p>In this episode of <em><strong>The Hotel Growth Podcast</strong></em>, Adam Hamadache is joined by <strong>Wendy White</strong>, Director of Sales &amp; Marketing at Kew Green Hotels, to unpack the real-world pressures facing branded hotels in today’s market.</p><p><br></p><p>Wendy shares her journey from glass collector to group sales leader and gives a candid take on what it <em>really</em> takes to grow in 2025 – including how to compete with luxury experiences, cut through digital noise, and stay visible in a crowded OTA-dominated space.</p><p>We cover:</p><ul><li><p>Why CRM is the most powerful tool in a modern marketer’s kit<br></p></li><li><p>The real challenge of staying competitive in secondary locations<br></p></li><li><p>Her views on event clustering and the feast-or-famine effect<br></p></li><li><p>Why data, personalisation and segmentation are the keys to conversion<br></p></li><li><p>How hotels should approach tech, marketing budgets and brand platforms<br></p></li></ul><p>If you’re running a branded hotel—or managing one—you’ll get plenty of practical insights from this conversation.</p><p><br></p><p>📍 One key takeaway: “New business, new business, new business. Without it, there’s no business.”</p><p><br></p><p><br></p>