Netflix Producer on How to Build a High-Income Creative Career | Toyosi Anifowose | S4 E9

<p>After years of managing national, continental, and international commercial campaigns for major brands in Nigeria, Toyosi Anifowose was hitting her stride as an elite producer. <br /><br />But despite having the full backing of a top advertising agency and built-in career security, she knew she was destined to build something of her own.<br /><br />Within weeks, she registered her own production company, walked away from her agency career, and tripled her previous salary in her very first month.<br /><br />Today, Toyosi is a producer, creative project manager, and director with over a decade of production experience. Known for co-producing the critically acclaimed documentary Awon Boyz - which went on to stream globally on Netflix - she has built a reputation for turning impossible creative visions into reality.<br /><br />In this conversation, Toyosi shares why she refused to abandon media for safe career pivots like tech or nursing, how she manages creative egos on set without losing control, and why every creative must adapt to AI to avoid getting left behind.<br /><br />_________________________________<br /><br />CHAPTERS / TIMESTAMPS<br />00:00 - Episode Trailer <br />01:11 - Help Us Get To 10k <br />02:04 - Who is Toyosi Anifowose? <br />03:35 - The Invisible Power of a Producer <br />06:09 - How to Manage &amp; Motivate Creative Teams <br />10:39 - Efficiency vs. Talent: Who Do You Hire? <br />13:32 - Production Nightmares: The "Backup for Your Backup" Rule 16:43 - The Underwater Shoot <br />24:06 - Moving to Canada: Career Confidence &amp; Culture Resets <br />28:46 - Leaving the Agency to Triple Her Income in Month One <br />33:04 - Arriving in Canada Pregnant Without Work Experience <br />36:25 - Game Time! - Creative Differences Trivia <br />42:00 - Co-Producing Awon Boyz &amp; Landing on Netflix <br />54:30 - Funding Independent Projects &amp; Applying for Grants <br />57:01 - Reframing the Immigrant Narrative Through Film <br />1:01:00 - Supporting Black Artists &amp; The Value of Creative Community 1:13:07 - What Being a "Hungry Creative" Really Means <br />1:14:48 - Leadership, Future-Proofing &amp; Embracing AI in Media<br /><br />___________________________________<br /></p><p>Connect With Toyosi</p><p><br />Website: <a rel="noopener noreferrer nofollow" href="https://www.yosianifowose.com" target="_blank">https://www.yosianifowose.com</a></p><p>IG: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/yosi.anifowose/" target="_blank">https://www.instagram.com/yosi.anifowose/</a><br />___________________________________<br /><br />🚀 Join The Hungry Creative Community<br />Read the Digest on Substack: <a rel="noopener noreferrer nofollow" href="https://substack.com/@mofiyinj" target="_blank">https://substack.com/@mofiyinj</a><br />Listen on Spotify/Apple Podcasts: <a rel="noopener noreferrer nofollow" href="https://hungrycreativepod.riverside.com/" target="_blank">https://hungrycreativepod.riverside.com/</a><br />Follow us on Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/thehungrycreativepod/" target="_blank">https://www.instagram.com/thehungrycreativepod/</a><br />Follow us on Tiktok: <a rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@thehungrycreativepod" target="_blank">https://www.tiktok.com/@thehungrycreativepod</a><br /><br />Creative Differences Gameshow: Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/cdgameshow/" target="_blank">https://www.instagram.com/cdgameshow/</a><br />YouTube: <a rel="noopener noreferrer nofollow" href="https://www.youtube.com/@UCkNKXP8C5NoBrn_fnuqz3Ng" target="_blank">https://www.youtube.com/@UCkNKXP8C5NoBrn_fnuqz3Ng</a><br /><br />_________________________<br /><br />#FilmProducer <br />#CreativeProjectManager<br />#AwonBoyz <br />#NetflixProducer <br />#CreativeEntrepreneur <br />#ProductionLife <br />#ImmigrantCreatives <br />#AIinCreativeIndustry <br />#FilmmakingPodcas