Peyton Ford with norelem US

Industrial Talk is onsite at MD&M West and talking to Peyton Ford, Vice President of Sales at norelem US about "Streamlining manufacturing design process".

The Industrial Talk podcast, sponsored by MD&M West and Informa, features Scott MacKenzie interviewing Peyton Ford, VP of U.S. Sales at norelem. norelem, a German family-owned company with a 60-year history, specializes in mechanical engineering components. Peyton discusses their extensive product line of over 130,000 standard parts, emphasizing their customer-centric approach and the ability to provide CAD data for free. They aim to streamline the design process for engineers by offering off-the-shelf solutions that can be semi-customized. Peyton highlights the importance of brand visibility in the U.S. market and the company's mission to be a one-stop shop for mechanical engineering needs.

Outline

MD&M West Event Introduction

Scott introduces the episode of Industrial Talk, sponsored by MD&M West and News and Brews, highlighting the event's focus on med tech, automation, packaging, plastics, and design.Scott celebrates industry professionals, describing them as bold, brave, and problem solvers, and mentions the importance of attending events like MD&M West.Scott promotes the MD&M West event, encouraging listeners to mark their calendars for next year and introduces Peyton Ford from norelem.

Introduction of Peyton Ford and norelem

Peyton, Peyton Ford, thanks Scott for having him and jokes about being called cool by Scott.Scott praises the innovation and technology at MD&M West, expressing amazement at the solutions available.Peyton shares his excitement about the technology and the market for these solutions.Scott and Peyton discuss the size of the MD&M West event, with Speaker 3 mentioning his goal to explore more of the exhibition.

Peyton Ford's Background and Role at norelem

Peyton provides a background on norelem, a family-owned company from Germany with a 60-year history, and his role as the director of U.S. sales.Peyton explains his previous experience in commercial vehicle component manufacturing and his transition from operations to sales.Scott emphasizes the importance of sales in making technology and innovation accessible to customers.Peyton humorously notes that the best salespeople understand operations, allowing them to identify and address customer needs more effectively.

norelem's Value Proposition and Products

Peyton explains norelem's focus on mechanical engineering components and their mission to support designers, builders, and maintainers of jigs, fixtures, and machines.Peyton uses simple examples like an indexing plunger and a spring plunger to illustrate the types of components norelem offers.Peyton highlights norelem's customer-centric approach, providing CAD data for all products and partnering with mechanical design engineers.Scott asks for a practical example of norelem's products, and Speaker 3 describes a quick-acting star grip used in welding jigs to reduce takt time.

norelem's Solutions and Customer Support