Recognition That Feels Right Today

A donor wall almost cost them their best donor.

At the opening of a gorgeous new wall, one of their most generous donors leaned in and said, "I didn't give so my name could be up there. I gave for the kids. I wish the wall told me about them."

That one sentence is the whole episode.

On this week's Intentional Fundraiser Podcast, Recognition That Feels Right Today, I dig into what donors are signaling about recognition now, fresh mission-centered practices you can borrow, and how to handle sensitive naming questions without walking into a landmine.

Recognition, done right, isn't a plaque. It's a window into the change a donor made possible.

Is your recognition making donors feel important, or connected?

Give it a listen, then share it with someone wrestling with their own donor wall.

More from Tammy Zonker

Author of Calling All Heroes: Combining the Best of Donor-Centered and Community-Centered Fundraising for Greater Impact

Founder of Fundraising Transformed

President of Modern Institute for Charitable Giving

Book Tammy to Keynote Your Next Event