Simple Changes That Make an Auto Repair Shop More Professional | Frank and Margarita Wiebe

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Recorded at the TOOLS in Hershey, Pennsylvania, Jeff sits down with Canadian shop owners Frank and Margarita Wiebe of 3D Auto to share their first destination training event and the lessons they're bringing back to their shop. They share how the welcoming community helped them build new relationships, the value of technical and service advisor training, and why effective customer communication starts with selling value—not price. The conversation also covers diagnostics, shop processes, professionalism, preventive maintenance, and building a culture focused on continuous learning and integrity.

Timestamps:

00:00 Honesty With Customers

00:46 Meet Frank and Margarita Wiebe

01:42 Road Trip to Hershey

03:39 First Destination Training Event

04:26 Finding Community at TOOLS

06:30 Women's Dinner Experience

08:34 Their Podcast Journey