WHAT IS XENOM? | Keith Barlow | Ep 70

In this episode, Jake sits down with Keith Barlow, founder of XENOM, to discuss the future of functional fitness and his ambition to build a competition that combines strength, power, endurance and gymnastics across 10 events in two days.

We discuss how XENOM works, its Elite Performance Index scoring system, the influence of HYROX and CrossFit, major investors, athlete development and the vision to take XENOM global.

New episodes every Tuesday & Friday.

00:00 – Meet Keith Barlow, Founder of XENOM

01:25 – What Is XENOM? The 10-Event Fitness Competition

07:11 – Why Functional Fitness Needs Something New

09:32 – How Keith Came Up With the Idea

16:47 – The Investors Backing XENOM

19:11 – Is Xenon the Next Step After HYROX?

21:37 – How the Competition Works for Every Level

23:35 – Breaking Down the Workouts

35:42 – The Elite Performance Index Explained