Seth Godin: The Smallest Viable Audience and the Work That Might Not Work [From the Archive]

In this From the Archive episode, James talks with Seth Godin about Akimbo, hits, marketing, criticism, fear, status, audience selection, and why the best creative work is generous because it might not work. Seth explains why creators should stop chasing platforms, rankings, and mass approval—and start serving the smallest viable audience they can genuinely change.