How Clubhouse Went Viral and Google+ Didn't — Colin Hodge

Clubhouse exploded overnight. Google+ had better features than Facebook and still died. Colin Hodge says the difference comes down to four letters.

Jason Marc Campbell sits down with Colin Hodge, co-owner of the dating app Down and author of Outrageous Startup Growth, to break down the psychology behind why some products go viral and others quietly disappear. Colin shares the USES framework (urgency, social proof, exclusivity, scarcity), why marketing built for everybody works for nobody, and the identity-driven design lessons hiding in MySpace, dating apps, and his own career of scaling startups.

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👂Listen out for:

The USES framework behind viral growth

Why Google+ lost its FOMO cycle too fast

Marketing for everybody works for nobody

The IKEA effect and identity driven design

Watch your power users not just your growth rate

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