#91: Do You Really Need a Business Page to Succeed? A Guide for Makers

Send us Fan Mail Visibility Over Marketing: Build Where Trust Already Exists Courtney Gray of The Jeweler’s View discusses visibility for jewelry makers and argues that new makers often don’t need a business page yet, especially if it means abandoning an engaged personal network to start from zero on a new platform. She describes how adding platforms creates an “invisible invoice” of time, attention, and maintenance, reframing most makers’ challenge as a capacity problem rather than a ...