SECRETS OF MARKETING WITH BLAIR RICH

<p><strong>BLAIR RICH</strong>, Chief Marketing &amp; Commercial Officer at Legendary Entertainment, drives marketing, branding and communications, emphasizing new technologies and data analytics. Earlier, she was President and Chief Business Officer of Virgin Galactic&#39;s Commercial and Consumer Operations, leading marketing for the groundbreaking Unity 22 spaceflight. Blair served over 20 years at Warner Bros., rising to President of Worldwide Marketing, heading a global team of over 700 and marketing hundreds of titles in Theatrical and Home Entertainment, including franchises Harry Potter and the DC Multiverse.</p><p> </p><p>Host Jason E. Squire is Professor Emeritus, USC School of Cinematic Arts, and Editor of The Movie Business Book. </p><p>Music: “The Day it All Began and it All Ended” by Pawel Feszczuk (License: CC by 4.0)</p><p> </p>