648: Most Sellers Launch Their Products Wrong (Here’s the Better Way)

In this episode, Toni and I get into why so many people launch an e-commerce product completely backwards, building the whole thing first and then going "okay, now where are the customers?" <br />

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We talk about how brutal Meta ad costs have gotten and share this inspiring story of someone who did a seven-figure launch without spending a dime on ads, just by building a community for a year before she ever mentioned her product.<br />

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Enjoy the episode!