Year-End Fundraising Reality Checks: One Thumb Can Make It Or Break It!

Send us Fan Mail How can you improve the year-end donor experience before the giving rush begins? Bloomerang Chief Marketing Officer Ann Fellman showed us where a donor’s path to giving can get difficult and what to do after the gift arrives! This Nonprofit Power Week finale follows the donor journey from campaign message to donation page to the first welcome. Ann asks teams to walk through their website and giving process with fresh eyes: Can a first-time visitor quickly understand what the ...