Before You Ask for the Gift, Fix the Giving Experience!

Send us Fan Mail A strong year-end fundraising strategy for nonprofits starts long before December—and before you write the first appeal. Melaina Chromy, Sr. Brand Marketing Manager at Bloomerang, explains how nonprofit teams can improve the donor journey, reduce giving friction, coordinate campaign channels, and prepare now for stronger year-end results. One of the first assignments is surprisingly simple: make a donation to your own organization! How many clicks does it take? Is the form ea...