
← The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing12 oct · 24 min
Google Ads Signal vs. Noise: How to Fix Clicks, Spam, and Broken Campaigns (Episode 533)
Google Ads Signal vs. Noise: How to Fix Clicks, Spam, and Broken Campaigns (Episode 533)
In this episode, Chris Schaeffer, one of the top Google Ads managers in the world, breaks down how to separate confusing campaign "noise" from actual underlying problems. Chris tackles five of the most common headaches advertisers face—from spam leads and runaway budgets to zero clicks. You'll learn why exact match keywords and tight bid strategies might be stifling your momentum, along with practical copy adjustments to stop unqualified traffic. Stop chasing symptoms and start diagnosing wha...