
← The Party’s Over with Sandra Lena Silverman28 sept · 13 min
Nursing Bras, Mom Guilt and Are Kids Really Baggage?
What do you do when you are three months postpartum and the product you need does not exist? Can you build a company and raise two little girls at the same time without losing pieces of both? And when another woman tells you dating will be harder because your kids are baggage, is she being cruel or just honest?Party's Over is back at the TCL Chinese Theater with a guest who built her business at home with a baby in her arms. Laura Berens is the founder of Love and Fit, activewear built around movement, confidence and making fitness feel approachable. She is also a longtime friend of Veida's, and that history shows. Sandra Lena Silverman and Veida Horn ask how she did it, what it cost her, and whether she ever wishes she had just stayed home.It started nine years ago in her living room. Laura was three months postpartum and really into fitness, trying to get through a workout while her daughter cried to be fed. She was peeling a tight, sweaty sports bra up to nurse, then trying to get back to it. She went to the computer and searched for a nursing sports bra and found exactly two, one in Australia and one on Amazon. Her reaction was the whole business plan: this is insane, I think I am going to make one.The second product came from a problem every woman who has ever gone for a run knows. Leggings slide down. Laura put grips on the inside so they stay put and pull you in. Veida, who has an almost eight year old, says she rocks them, and Laura says the age of the woman wearing them has nothing to do with it.What makes her story land is that she had no background in fashion at all. She came from the music industry, business development and sales, which she calls completely opposite. What she did have was a clear sense that she wanted to run her own schedule once she had kids, and a clear sense that moms needed this.Sandra asks whether raising a family while building the company was really as hard as it sounds. Laura answers with a memory. Her second daughter was born when the company was about three years old, and she remembers sitting at the computer tapping her leg to rock the baby, then picking her up to nurse and feed her. She admits there are parts of those early months she cannot fully remember because she was working so much. Her daughters are ten and five now, and they have helped with packaging and shipping since day one. She says she is raising two little entrepreneurs.Veida asks the question she always wants answered, which is what behavior was mode