How to Start a Business Podcast That Wins Clients (Most Get This Wrong) | Charlie Perry

<p>Want to start a business podcast that attracts the right audience and delivers meaningful results?</p><p>Charlie Perry, founder of podcast network Astrid, joins Adam Carolan to explain what separates a successful business podcast from another show disappearing into the noise.</p><p>Having built the podcasting arm of Steven Bartlett’s Social Chain and produced shows that have entertained millions, Charlie shares a practical guide to defining your audience, choosing the right format, booking guests and creating conversations people genuinely want to consume.</p><p>They discuss why businesses shouldn’t simply copy The Diary of a CEO, the realities of studio and remote recording, what happens during post-production and how one long-form episode can power an entire content strategy.</p><p>Charlie also explains why YouTube has changed podcast discovery, how to approach SEO, titles and thumbnails, and why conversions, trust and audience relevance matter more than vanity metrics.</p><p>A practical conversation for financial planners, business owners and marketing teams who want to build a podcast with a clear purpose, not merely chase views.</p><p>The Plannex Podcast is proudly sponsored by Iress.</p><p><br></p>