Manual CPC vs. Smart Bidding: When Should You Make the Switch? | EP 133

<p>In Episode 133 we recap what to do before using Manual CPC, and how it compares against automated bidding in Google Ads.Timestamps00:29 Before You Use Manual CPC </p><p>00:35 Start with Intentional Bids</p><p>02:05 Watch Search Terms, Impression Volume &amp; Actual CPC</p><p>05:06 Let Conversion Data Determine Where You Raise and Lower Bids</p><p>08:37 The Bigger Point</p><p>09:46 Manual CPC vs Smart Bidding</p><p>10:02 When Should We Use Manual CPC</p><p>11:03 Automated Bidding Needs Good Data</p><p>12:15 When Automated Bidding Usually Makes Sense</p><p>12:59 When I&#39;d Consider Manual CPC</p><p>16:50 Manual CPC Doesn&#39;t Fix a Bad Campaign</p><p>19:49 PPC Cave ChecklistGene &amp; Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave</p>