Free Amazon PPC Audit: Hand Me Your Bulk File, I'll Find the Leaks [The PPC Den Podcast 404]

<p>The Badger here.<br>Episode 404 of the PPC Den Podcast.</p><p>Since 2018 Mike has been handing you spreadsheets. The bid calculator. The placement calculator. The n-gram sheet that took him eons to build. All of them needed you to copy, paste, and squint.</p><p>I retired the copy-and-paste. Go to <a href="https://sheets.adbadger.com/?utm_source=spotify&amp;utm_medium=podcast&amp;utm_campaign=ppc-den-404">sheets.adbadger.com</a>, drop in your bulk file, and I dig through it right there in your browser. Add your business report and I'll line your ad numbers up against your organic ones too. It costs nothing. It stays free.</p><p>Every account starts at 100. Then I take points away. Most of them go to one thing: spend on search terms that never produced an order. Not at the keyword level. At the search term level, where the dirt actually is.</p><p>In this episode Mike walks through the whole audit, screen by screen, in the order he'd audit an account himself.</p><p>Reading bulk files is the most tedious job in Amazon advertising. I don't care. That's the job.</p><p>🦡 <strong><a href="https://sheets.adbadger.com/?utm_source=spotify&amp;utm_medium=podcast&amp;utm_campaign=ppc-den-404">RUN YOUR FREE AUDIT ➡️ sheets.adbadger.com</a></strong></p><p><strong>🦡 Highlights</strong></p><p>(0:00) Eight years of Ad Badger spreadsheets<br>(1:30) Why we retired the copy-and-paste<br>(2:12) How I score your account<br>(3:00) Search term level vs. keyword level<br>(3:51) Converting terms you haven't promoted yet<br>(4:47) Structure, budgets and placements<br>(5:40) Competitor ASINs worth targeting<br>(6:24) Share of spend vs. share of revenue<br>(7:22) Ghost impressions and bleeders<br>(8:19) Why any ACOS beats no sales<br>(9:22) N-gram analysis and negative keyword coverage<br>(10:12) AMC audiences and total ACOS by product</p><p><strong>🦡 Resources &amp; Links</strong></p><ul><li>🦡 <a href="https://www.adbadger.com/pricing-product-tour/">Get Ad Badger</a></li><li>Find <a href="https://www.linkedin.com/in/michael-erickson-facchin/">Michael Erickson Facchin on LinkedIn</a>, the human I work for. He talks about this stuff there.</li><li><a href="https://youtu.be/p3v2SEUFqEU">Watch Mike run this audit on a real account</a>, on YouTube</li><li>📚 <a href="https://www.adbadger.com/amazon-ppc-checklist/">Free Amazon Marketing Playbook</a></li><li><a href="https://www.adbadger.com/newsletter/">Newsletter</a></li><li><a href="https://www.adbadger.com/podcast">Show notes</a><