Fat Loss Without the Myths: What Actually Works (and Why It Feels So Hard)

<p>We’re surrounded by conflicting advice on fat loss. Hormones, fasting, metabolism, supplements, menopause, &quot;starvation mode&quot;... it&#39;s no wonder so many people feel confused.</p><p>In this episode I&#39;m joined by coach and author <strong>Emma Storey-Gordon</strong> to separate evidence from marketing and discuss what really helps women lose fat—and, more importantly, keep it off.</p><p>This isn&#39;t a conversation about quick fixes. It&#39;s about understanding the science, the psychology and the realities of everyday life.</p><p>We discuss:</p><ul><li>Why a calorie deficit still matters (and why that&#39;s not the whole story)</li><li>The biggest fat loss myths doing the rounds online</li><li>Why smart people often struggle with weight loss</li><li>Tracking calories: helpful tool or unnecessary obsession?</li><li>Why weekends quietly sabotage progress</li><li>The role of habits, environment and decision fatigue</li><li>Why maintenance is the hardest—and most important—part of fat loss</li><li>How ageing changes the challenge without making success impossible</li><li>Why comparing yourself to your younger self (or someone else) is rarely helpful</li></ul><p>Emma combines a science background with more than a decade of coaching real women, bringing together evidence with practical strategies that actually work in everyday life.</p><p>You can reach her and pre-order the book here:</p><p><a href="http://esgfitness.co.uk/" target="_blank">ESGfitness.co.uk</a><br> <a href="https://www.instagram.com/esgfitness/" target="_blank">https://www.instagram.com/esgfitness/</a><br>pre order link: <a href="https://ebury.lnk.to/thefatlosscoachforwomen" target="_blank">https://ebury.lnk.to/thefatlosscoachforwomen</a><br>and substack: <a href="https://esgfitness.substack.com/" target="_blank">https://esgfitness.substack.com/</a><br></p>