Using Case Studies to Boost Student Engagement

<p>In this episode of the Prof Talk Pod, Becky and Katie discuss why case studies are an experiential, active-learning tool that helps students apply theory, reflect, and debate, while recognizing there often isn’t one “right” answer—just more defensible ones. Katie shares how she uses case studies in business and tax classes, including small, frequent “bite-sized” cases (like comparing state cannabis tax policies) and semester-long, evolving cases that build continuity with a single client and include role-based stakes. They cover challenges such as cost, outdated or recycled cases across programs, determining how much information to provide, and not relying blindly on teaching notes. The conversation also highlights using AI as a thought partner to create, update, format, and align custom cases with learning objectives and Gen Z relevance.</p>