From Bankruptcy to Tornado to NFR: How One Man Saved an American Saddle Legend | Adam Trenk of Billy Cook Saddles | Eps 39

I sat down with Adam Trenk, attorney turned owner of one of the most iconic saddle brands in the American West, to talk about one of the most remarkable comeback stories I've ever heard. In 2019, Adam learned that Genuine Billy Cook Saddles, a 70-year-old American institution founded in Greenville, Texas in 1953, was on the verge of shutting down after its founder passed away. With no background in manufacturing and a legal career in Arizona, he bought it anyway. Then in April 2024, a tornado...