432. What's Wrong With Marketing Today

So you are posting on LinkedIn every week. You ran a few ad campaigns. You hired a freelancer to help with SEO, and yet your pipeline still feels unpredictable. Does this sound familiar? Most marketing advice today is about doing more stuff, not about doing the right stuff. In this episode, I'm going to pull back the curtain on why so much marketing effort produces so little revenue and what actually needs to change. I'm just going to riff on this and share some of the things that I see being...