The 4 P’s of Being a CMO and Love in Your Content Episode

This week, our host Ian Truscott goes solo to share some work from Jon Evans, host of Uncensored CMO and experienced B2C CMO, and digs into what he calls the 4 P’s of the CMO - what marketing leaders need to pay attention to beyond Product, Price, Place, and Promotion. Jon suggests it’s Politics, People, Planning, and Persuasion, and Ian digs into these 4.

Thirsty after all that talking, Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, and over a refreshing cocktail, they discuss an idea that Joe Pulizzi shared in their podcast (This Old Marketing) that perfect content may come down to two questions: Does creating it take care of you, and does it take care of someone else?

Enjoy!

—

The Links

The people:

Ian Truscott on LinkedIn 

Robert Rose on LinkedIn

Mentioned this week:

Jon Evans: 5 Lessons From 250+ Marketing Leaders

Mark Ritson: Attempts to update the four Ps are embarrassing 

Jon Evans: Uncensored CMO