The Ken on Win/Loss and Robert on AI Search Episode

This week, our host Ian Truscott is joined by Ken Schwartz from Peer Survey Professionals, an expert on win/loss analysis.

They have a fascinating discussion about the value of having a good win/loss program, speaking directly with customers, avoiding the blame game, and the surprising insights Ken has found doing this over the years. 

Then, Ian moves to our virtual bar, The Rose and Rockstar, and joins Robert Rose, Chief Trouble Maker at Seventh Bear, to discuss GEO and SEO, drawing on data and experience from the Content Marketing Institute website, and how being top of the search results does not equate to being recommended by an LLM.

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn 

 Ken Schwartz on LinkedIn

Robert Rose on LinkedIn

Mentioned this week:

PSP Enterprises