If you have to convince them to buy. You'll have to convince them to do the work

Why your clients aren't implementing has nothing to do with your messaging, your pricing, or your program — and everything to do with the sales process you were taught to use.

When you have someone in your program that is not doing the work — or someone that you had to convince to get into your program — that is one of the very reasons you're having to work much harder than you would have to work. Because you had to convince them to invest.

You thought it was your pricing, your program deliverables, or your messaging.

But there is one thing you haven’t considered—the sales process that you've been taught to use.

You used the pain-based selling strategy that’s as old as methuselah.

You lead with their pain. You agitate the pain and feed their words back to them in the pitch.

So you ask them things like:

What’s your biggest struggle?

How would your life change if you solved this problem?

What is the biggest challenge you’re having right now.

What is your goal?

You’ll use that because you’re taught to uncover the deepest wound, uncover the thing that’s costing them the biggest pain point, and use that to flip it and pitch them your program and your offer.